Meta rolls AI ad toolkit

Meta says the combined revenue run-rate for its video‑generation tools hit about $10 billion in Q4 2025, with quarter‑over‑quarter growth nearly three times faster than overall ads revenue. (about.fb.com) Meta’s Reels Trending Ads are configured to run adjacent to the top 5% of creator‑made Reels, with trending status determined daily by viewership, engagement, virality, brand‑safety and content‑quality signals. (adexchanger.com) The company told advertisers it plans to open the Reels Trending Ads product to self‑serve buys in November for accounts that work with a Meta sales rep. (adexchanger.com) Meta has trialed a short‑window buy that lets advertisers lock premium placement for up to 24 hours around marquee events, and it is marketing Reels Trending Ads specifically for cultural moments tied to TV, film releases and live sports such as NFL games. (newsbreak.com) New creative features highlighted by Meta include image‑to‑video conversion, AI‑generated voiceovers and dubbing, AI‑created custom music, and UGC‑style video generation that can assemble multiple image assets into short clips. (socialmediatoday.com) Meta also previewed business AIs that can automate customer responses and add contextual voiceover to generated creative. (emarketer.com) Instagram’s Creator Marketplace now includes more than 1.5 million discoverable creators, and Meta has added audience‑matching filters plus a redesigned Partnership Ads Hub to speed creator selection and paid amplification. (socialmediatoday.com) Meta is testing a Creator Marketplace API to let agencies and third‑party developers search and vet creators programmatically. (marketingbrew.com) Meta reported paying creators nearly $3 billion through its monetization programs in 2025 and has launched Creator Fast Track incentives that pay $1,000 a month to creators with 100,000+ followers and $3,000 a month to those with more than 1 million. (techcrunch.com)