Tomata Ma Curry Udon returns

Marugame Seimen put Tomata Ma Curry Udon back on sale in Japan on April 21, 2026, reviving a limited seasonal bowl with a same-week coupon push. (jp.marugame.com) The chain’s campaign rules say the X promotion ran from 10:30 a.m. on April 16 to 10:29 a.m. on April 21, with winners receiving a ¥500-off coupon for Tomata Ma Curry Udon, the three-cheese version, or the new ebi-katsu version. (jp.marugame.com) Marugame says the 2026 lineup includes Tomata Ma Curry Udon at ¥890 for regular size, three-cheese Tomata Ma Curry Udon at ¥990, and Ebi Katsu Tomata Ma Curry Udon at ¥1,390, each served with a small portion of rice for dine-in. (jp.marugame.com) The bowl is built around curry broth, concentrated tomato base, chopped fresh tomato, and egg, with ginger, garlic, sesame oil, and cayenne pepper adding heat and aroma, according to the product page. (jp.marugame.com) This is now the sixth year of the Tomata Ma Curry Udon series that Marugame developed with entertainer Masahiro Matsuoka, and the company says cumulative sales for the line have topped 12 million servings. (ssnp.co.jp) The series has returned in different forms almost every year since its 2021 debut: a revival and cheese version in 2022, a chilled soy-milk version in 2023, a mild version in 2024, and a beef-katsu version in 2025. (ssnp.co.jp) Marugame says the 2026 run is scheduled to last until early June, though start and end dates may vary by store and some locations may not carry every version. (ssnp.co.jp) Takeout is available, but Marugame says only regular and large sizes can be ordered to go, the small rice is not included with takeout, and this item is exempt from the usual ¥50 container fee. (jp.marugame.com) The company’s own campaign terms limited the coupon giveaway to residents of Japan using the official app, which helps explain why the return has been tied as much to app and X chatter as to the bowl itself. (jp.marugame.com)