DAZN adds prediction markets

DAZN is adding prediction markets to its live sports streams as it pushes deeper into betting, interactive features and creator-led coverage ahead of the 2026 FIFA World Cup. (gamingintelligence.com) DAZN said on April 13 that it will integrate ADI Predictstreet into its platform, letting viewers place and follow real-time predictions inside DAZN’s broader mix of live and on-demand video, scores, news, betting, gaming and FanZone products. ADI Predictstreet is the official prediction market partner of the 2026 FIFA World Cup. (dazngroup.com) Gaming Intelligence reported the first rollout is tied to World Cup markets, with users able to engage with prediction prompts while watching matches live. Sports Video Group said the companies framed the tie-up as part of a broader push to merge live viewing with second-screen style participation inside one product. (gamingintelligence.com) (sportsvideo.org) Prediction markets work like tradable forecasts: users back outcomes such as what will happen in a match, and prices move as more people buy or sell those views. FIFA created that category only this month when it named ADI Predictstreet its first official partner in prediction markets on April 2. (marketwatch.com) (yogonet.com) The timing lines up with DAZN’s wider effort to turn its app into more than a video player. DAZN’s own announcement said the Predictstreet layer will sit alongside existing features including live scores, news, betting, gaming and FanZone. (dazngroup.com) Two weeks earlier, on April 1, DAZN launched Playmakers, a global creator program built to recruit sports influencers around its biggest rights and campaigns. DAZN said creators in the program will get access to its platform, events, merchandise and affiliate links. (dazngroup.com) (sportsvideo.org) Broadcast and sports trade outlets said Playmakers is meant to expand onsite and social output around live events, with DAZN using outside creators to reach audiences that increasingly follow sports through clips, personalities and community feeds as much as through full-match broadcasts. (broadcastnow.co.uk) (advanced-television.com) That puts the two April launches on the same track: one adds a way to act on the stream, the other adds more people to talk about it before and after the event. With the World Cup less than two months away, DAZN is building a product that tries to keep fans watching, predicting and sharing in the same place. (dazngroup.com 1) (dazngroup.com 2)