AI chatbots reach 32% of consumers

Rock Health’s 11th Consumer Adoption of Digital Health Survey was fielded in December 2025 and polled a cohort of 8,000 U.S. Census‑matched adults. (rockhealth.com) Sixty‑four percent of respondents who use AI for health said they engage with it weekly or more, 23% of all respondents reported using ChatGPT specifically, while just 5% used provider‑offered chatbots and 4% used payer‑offered bots. (rockhealth.com) Rock Health labels the typical AI seeker a “healthcare superuser,” reporting that these users track an average of four health metrics and that 43% track sleep, 40% track diet, and 35% track stress at higher rates than non‑users. (hitconsultant.net) The survey found no meaningful differences in AI adoption across income or education brackets, a departure from prior digital‑health waves that were concentrated among wealthier, more educated groups. (hitconsultant.net) Eighty‑one percent of AI users said they took an action after an AI query—examples given include searching for more information, trying a new health behavior, or directly consulting a provider. (hitconsultant.net) Rock Health’s broader 2025 market analysis shows U.S. digital‑health startups raised $14.2 billion in venture funding last year and that health AI captured a majority share of investor dollars (about 54% of total funding). (rockhealth.com) The report contrasts cautious, staged institutional AI adoption (“the tortoise”) with fast, consumer‑led experimentation (“the hare”) and explicitly flags the need for governance and guardrails as health organizations scale AI use. (rockhealth.com)