Drake sets May 15 release
- Drake announced a new album titled ICEMAN, scheduled for release on May 15. - The social post announcing the date received over 60,000 likes and thousands of reposts. - Fans and industry watchers are already parsing promotional clips and pre‑release hype ahead of the drop (x.com).
Drake said his next album, *Iceman*, will arrive on May 15, ending weeks of teaser posts and a public scavenger hunt in Toronto. (variety.com) He confirmed the date on social media on April 21 after a Toronto streamer, Kishka, pulled a folder from an ice installation tied to the rollout. Billboard and Variety both reported that the reveal came after Drake directed fans to a downtown site with the message “Release date inside.” (billboard.com) Billboard identified *Iceman* as Drake’s next studio album, while Variety called it his ninth studio LP. The date reveal followed a stunt in which Kishka brought the recovered folder to Drake’s Toronto mansion and opened material showing “May 15.” (billboard.com, variety.com) The release sets a firm timetable for Drake’s first solo studio album campaign since his 2025 collaborative project with PartyNextDoor, *$ome $exy $ongs 4 U*. Variety reported that album arrived in February 2025, and Drake has spent the months since then teasing *Iceman* in fragments rather than with a standard single-and-artwork rollout. (variety.com, billboard.com) The campaign has leaned hard on the album’s cold-weather branding. Billboard reported that Drake turned his courtside seats at the Toronto Raptors’ April 12 season finale into an *Iceman* teaser, with the team posting that his seats had “froze.” (billboard.com) Drake had also been seeding the project for months in Instagram posts and livestreams. Billboard reported in March that he posted images carrying “Warning Iceman” and “They Doubted Me,” then later said he was trying to rethink how he rolls out albums through a series of *Iceman* livestream episodes. (billboard.com, billboard.com) The Toronto installation also drew enough attention to bring in public officials. Exclaim! reported on April 22 that Toronto Fire was hosing down the ice block after crowds gathered and some people tried to melt it with flammable liquids and open flames. (exclaim.ca) For now, the mystery phase is over and the calendar phase has started: *Iceman* has a release date, Toronto got the reveal first, and Drake’s next benchmark is May 15. (variety.com)
