Tennis style goes mainstream
Fashion from the Miami Open tunnel walks is bleeding into streetwear — players swapped warmups for highly curated outfits that are now trending across style feeds. The event’s ’fits are being credited with pushing athletic silhouettes and luxe‑sport details into spring wardrobes. (people.com)
The ATP set up an on‑site "Style Studio" at Hard Rock Stadium where players could pick from a designer wardrobe and consult former GQ fashion director Mobolaji Dawodu before a photoshoot. (tennis.com) Six ATP athletes took part in the Miami arrivals: Zizou Bergs, Gabriel Diallo, Frances Tiafoe, Taylor Fritz, Flavio Cobolli and Yunchaokete Bu. (wwd.com) Participants wore high‑end labels on the tunnel walk, including Hermès, Brunello Cucinelli, BOSS, Golden Goose and Burberry. (wwd.com) Frances Tiafoe arrived in an Hermès suit paired with a Lululemon T‑shirt and Jacques Marie Mage sunglasses, while Zizou Bergs layered a Golden Goose leather jacket over a Miami Heat x Kith graphic tee as a city tribute. (wwd.com) Taylor Fritz — a Hugo Boss global ambassador — said the Athlete Arrivals idea "needs to feel more natural" and the program supplies photographers so players can immediately use the images on personal social feeds. (tennis.com) WWD reported the Miami Open run dates as March 18–29, 2026, and said the ATP intends to continue Athlete Arrivals at the Mutua Madrid Open in late April as part of a broader push to make players fashion personalities similar to NBA and F1 arrival moments. (wwd.com)
