Zaxby's Launches New Dry Rubs and Milkshake
The restaurant chain Zaxby's has launched a new lineup of dry rubs for its wings and a Peaches & Cream milkshake. The new menu items are part of an effort to expand the flavor options available to its customers. The offerings are now available at participating locations.
- The new dry rubs are a permanent addition to the menu and include two new flavors, Garlic Parmesan and Nashville Hot, alongside the returning Lemon Pepper. - The decision to make dry rubs permanent was influenced by the success of the Lemon Pepper flavor, which was the most successful limited-time offering in the company's 35-year history. - The Peaches & Cream milkshake is a limited-time offering available through April 26th and is described as a nod to the company's Georgia roots. - This menu expansion comes as Zaxby's recently surpassed the 1,000-restaurant milestone and is actively expanding, having recently opened locations in Las Vegas and Phoenix with plans for over 60 new restaurants in 2026. - The dry rubs can be ordered on Chicken Fingerz and wings, and for a limited time, loyalty members can also add them to French fries when ordering through the app or website. - Zaxby's Chief Marketing and Strategy Officer, Patrick Schwing, stated that the new flavors were added in direct response to customer requests for more dry rub options. - The chain has a history of making popular limited-time items permanent, having previously done so with fan-favorites like the Asian Zensation Zalad and Fried Cheesecake Bites. - In addition to menu innovation, Zaxby's growth strategy has focused on flexible restaurant designs, including drive-thru-only models, to accelerate expansion into new markets.
