Santoni opens Monte Carlo boutique

Santoni has opened a new boutique in Monte Carlo just ahead of Monaco’s Formula 1 race period, placing the Italian luxury shoemaker in one of the Principality’s busiest high-end shopping corridors. WWD reported on May 20 that the opening was timed for the city’s Grand Prix calendar next month. Santoni’s own store locator now lists a Monte Carlo location on Avenue de la Costa, a central luxury retail street in Monaco. The Monaco Grand Prix is scheduled for June 4-7, according to official race ticketing. (wwd.com) ### Where exactly is the new store? Santoni’s Monte Carlo boutique is listed at Avenue de la Costa in Monaco, with the brand’s U.S. store locator showing 25 Avenue de la Costa and other coverage citing 27 Avenue de la Costa. WWD’s report and follow-on trade coverage both place the opening on that street, one of the Principality’s best-known luxury shopping stretches. Retail Boss, citing the opening, described the boutique as a two-level space conceived as a “home” for the brand in the Principality. (wwd.com) That report said the site expands Santoni’s presence in a cluster of luxury destinations that also includes Milan, New York and Doha. ### Why did Santoni open in Monaco now? WWD reported that Santoni opened the store “just in time” for Monaco’s Formula 1 Grand Prix next month. (wwd.com) The timing places the launch directly in front of one of the city’s peak periods for affluent visitors, hospitality traffic and luxury spending. The Automobile Club de Monaco’s official ticketing site says the 2026 Formula 1 Louis Vuitton Grand Prix de Monaco will run from June 4 through June 7. (retailboss.co) Formula 1’s official race page also lists the Monaco round on the 2026 calendar, giving Santoni a defined event window as the boutique begins trading. ### What does this say about Santoni’s expansion plan? Trade coverage around the opening links Monte Carlo to a broader run of Santoni store activity. (wwd.com) Retail Boss and HUB Style both said the Monaco opening follows recent openings in Milan, New York and Doha. Milano Finanza reported in February that Santoni was pursuing organic growth and direct-to-consumer expansion, and said Monte Carlo was among the brand’s planned mono-brand openings. (monaco-grandprix.com) That report also said women’s products accounted for 35% of Santoni revenue, though the Monte Carlo opening coverage did not specify a product mix for the new store. ### Is Monaco becoming a bigger retail stage around race week? (retailboss.co) Monaco’s Grand Prix has long drawn luxury activations around the race, and this year’s calendar already includes branded retail and hospitality offers tied to the event. The Automobile Club de Monaco’s official boutique is marketing a Monaco Grand Prix collection, while yacht-charter and local Monaco outlets have highlighted race-week inventory and related launches. WWD framed Santoni’s opening as another example of a brand using the Monaco race as a timing anchor. (milanofinanza.it) The store opens before the June 4-7 Grand Prix, when the Principality’s hotels, yachts, retailers and event venues typically fill with race-week visitors. ### What comes next? June 4 is the next fixed date in the story, when Monaco’s Formula 1 Grand Prix week begins. Santoni’s new Monte Carlo boutique is already listed on the brand’s store locator, and the race’s official ticketing site is selling access for the June 4-7 event. (boutiqueacm.com) (santonishoes.com) (wwd.com)