TGI Fridays launches burger menu in Malaysia

TGI Fridays Malaysia has added a new weekday burger lineup called “The Handheld Edition,” starting Monday, April 13, with prices beginning at RM25.90. (fridays.com.my) (everydayonsales.com) The range has five burgers: The OG, The Ryuu, and The Gatsby at RM25.90, The Portobello Royale at RM26.90, and The Diesel at RM29.90. The menu is being sold at TGI Fridays Malaysia outlets on weekdays from 11:00 a.m. to 3:00 p.m. (syioknya.com) (everydayonsales.com) TGI Fridays’ Malaysia site now lists “The Handheld Edition” in its “What’s New” section, alongside other limited-time offers. Third-party promotion listings say each burger is built as a one-hand lunch item rather than a larger dine-in style stack. (fridays.com.my) (syioknya.com) The launch fits a lunch-value push in Malaysia’s casual dining market, where chains are packaging fixed-price weekday meals and add-on sets instead of relying only on full-price mains. TGI Fridays is also offering a set upgrade for RM8.90 that adds a side and a soft drink. (syioknya.com) (fridays.com.my) The promotion attached to the launch is aimed at early traffic. Diners who buy from the burger range get free tortilla chips, but the giveaway is capped at the first 10,000 burgers sold nationwide. (everydayonsales.com) (syioknya.com) The burger mix covers both beef-heavy and non-beef options. The Portobello Royale uses a fried portobello mushroom with Swiss cheese and chimichurri avocado, while The Diesel adds barbecue pulled beef on top of a beef patty. (syioknya.com) (everydayonsales.com) The official site does not spell out the launch mechanics or the free-chips cap on its menu page, so the pricing and promo details currently come from Malaysian deal trackers that published on April 13. What is confirmed on TGI Fridays’ own site is that “The Handheld Edition” is now part of the brand’s current menu rotation in Malaysia. (fridays.com.my) (everydayonsales.com)