Goldenvoice Announces New EDM Fest

This marks Goldenvoice's continued expansion into the EDM scene, complementing their existing electronic music offerings at Coachella. The festival is poised to capitalize on the growing popularity of EDM and the proven success of large-scale events at the Empire Polo Club. The lineup suggests a focus on established headliners, potentially drawing a broad audience. Skrillex and Swedish House Mafia have both headlined major festivals in recent years, while Calvin Harris remains a consistent draw. October provides a different festival climate in the desert, potentially more comfortable than Coachella's typical heat. This timing could attract attendees who prefer milder weather conditions.