AI realtor could displace Zillow
A fresh first‑look at Real’s ‘HeyLeo’ AI realtor argues conversational, end‑to‑end agents could compress timelines and threaten legacy platforms like Zillow. (youtube.com). (shreyaswebmediasolutions.com).
Real announced HeyLeo at its RISE 2025 agent conference on November 4, 2025, and launched a public beta at HeyLeo.com the same day. (businesswire.com) The assistant was developed in‑house on Real’s proprietary reZEN platform and the product description says it surfaces listings using MLS feeds and integrated Flyhomes assets. (businesswire.com) HeyLeo accepts voice and text across phone, SMS and web chat and is advertised to handle buyer intake, conversational property search, tour scheduling and mortgage handoffs. (support.therealbrokerage.com) Real says agents receive branded URLs, QR codes and optional dedicated phone numbers for HeyLeo conversations, with all chats synced to agent dashboards and flagged for human takeover when needed. (stocktitan.net) HeyLeo was announced alongside expansions to Real’s Leo CoPilot, adding voice‑first interaction and on‑call compliance guidance for agents, according to the company and industry reporting. (investors.onereal.com) Real positioned HeyLeo as a core part of its AI roadmap at the RISE event; the company trades on NASDAQ as REAX and cited CEO Tamir Poleg in its launch materials. (investors.onereal.com)
