Demo checklist + engineering explainer
Peter Kazanjy’s checklist says use customer‑like data, industry workflows, and remove competitors’ logos—generic demos lose deals—while a recent HVDC explainer shows how stepwise technical storytelling makes complexity digestible. Combine both: lead with outcomes, map data flows visually, and keep the demo environment offline-proof for clinical or claims-critical screens. (x.com/Kazanjy/status/2036881868197441927; youtube.com)
Peter Kazanjy is co‑founder of Atrium and author of Founding Sales, and he publishes sales and demo guidance through a Substack titled "Founder‑Led Sales Stories" that the site describes as having tens of thousands of subscribers. (crunchbase.com) Founding Sales explicitly lists a "Demo Scripts" chapter (appearing as Chapter 36 in available chapter listings) and a separate chapter on pitching that breaks the sale into incremental, repeatable motions. (zoboko.com) Kazanjy also posts long‑form audiobook chapter videos to his YouTube channel, where the "Prospect Outreach & Demo Appointment Setting" upload shows roughly 1K views and is indexed among his demo‑focused materials. (youtube.com) HVDC explainer content on YouTube is commonly structured into short, numbered segments; TranspowerNZ's "HVDC Concepts" playlist, for example, divides the topic into bite‑sized sections like "how a valve operates" and "full‑wave rectifier." (youtube.com) Engineering explainers and project documentation use single‑line diagrams to trace power flow through converter stations; the Electrical Engineering Portal walks through a typical HVDC bipole converter single‑line diagram and its major components. (electrical-engineering-portal.com) HVDC projects use replica control‑and‑protection panels and real‑time simulators for offline testing and demonstration; an HVDC Centre webinar PDF documents replica panel setups and real‑time simulation use cases from projects such as Caithness‑Moray‑Shetland and Moyle. (hvdccentre.com) Vendor and presales playbooks recommend packaging industry‑specific sample data, saved workflows, and interactive sandboxes to scale tailored demos in regulated domains; Demodesk's demo guide and Demodazzle's best‑practice article both cite sandboxes and template workflows as core demo scaling techniques. (demodesk.com)
