Contractor leads cost $50–$80 each
- AllBetter published a 2026 “lead-gen tax” calculator saying plumbers and heating-and-cooling contractors often pay $50 to $80 for a single shared lead. - The company says those leads are commonly sold to four other operators, and typical win rates run just 11% to 20%. - The pitch lands as contractors weigh paid leads against pay-on-completion marketplaces and tighter margins. (allbetterapp.com)
AllBetter published a 2026 calculator arguing that plumbing and heating-and-cooling contractors often pay $50 to $80 for one shared lead. (allbetterapp.com) The company’s calculator compares that upfront spend with its own model, which charges contractors 15% only after a job is completed. It says contractors pay $0 upfront, $0 to bid, and $0 to view jobs on its platform. (allbetterapp.com 1) (allbetterapp.com 2) AllBetter’s example starts with 25 purchased leads at $60 each, or $1,500 in monthly lead spend. At an 11% to 20% win rate, that math implies roughly three to five won jobs from those 25 leads. (allbetterapp.com) The same page says those leads are typically sold to four other operators, turning each inquiry into a race to call, quote, and close first. That shared-lead structure is the core cost claim in AllBetter’s comparison. (allbetterapp.com) AllBetter extends the same argument to homeowner pricing on its plumbing and heating-and-cooling pages. It says lead fees from platforms including Angi and Thumbtack get built into service quotes. (allbetterapp.com 1) (allbetterapp.com 2) On its plumbing page, AllBetter says Thumbtack charges plumbers $10 to $60 per lead and Angi charges $15 to $80. On its heating-and-cooling page, it says Thumbtack charges technicians $10 to $60 and Angi charges $15 to $80. (allbetterapp.com 1) (allbetterapp.com 2) The company ties those acquisition costs to job economics that contractors already track internally: cost per lead, close rate, and cost per won job. Its calculator is built to show how a lead that looks affordable upfront can become expensive if the close rate stays in the low teens. (allbetterapp.com) That framing arrives as AllBetter markets itself against lead marketplaces rather than against traditional local advertising. Its site says it has 27,000-plus verified pros on the platform, while homeowner-facing pages cite 30,000-plus projects posted. (allbetterapp.com) (allbetterapp.com) The practical takeaway for contractors is not the headline lead price alone, but the conversion math behind it. A $60 lead can be manageable at a high close rate and punishing when the same inquiry is sold to several competitors. (allbetterapp.com)
