Equity‑release introducer resources

Pure Retirement added a set of white‑label, introducer‑facing materials to its existing Adviser Marketing Toolkit, making the new assets available free to advisers who register with the lender. (pureretirement.co.uk) The package includes ready‑made outreach tools — professional introductory letters and email drafts, a presentation template that explains how equity‑release products work and how commissions are structured, introducer referral cards, and social‑media testimonial templates — alongside a lead‑generation guide and a short podcast series to share practitioner insight. (financialreporter.co.uk) “White‑label” in this context means advisers can download materials and personalise them with their own firm and adviser branding so the collateral appears as if produced in‑house, and “introducers” are third‑party professionals such as mortgage brokers, solicitors, wealth managers and accountants that can pass referrals to later‑life specialists. (financialreporter.co.uk) The toolkit also includes consumer‑facing guides that Pure Retirement previously added — for example, a “Clarifying Common Misconceptions about Equity Release” guide and a Customer Profiles guide (both available in versions aimed at consumers and at introducers) — intended to standardise the facts advisers and introducers share in early conversations. (pureretirement.co.uk) Pure Retirement positioned the update as a way to simplify outreach and strengthen referral partnerships across the wider financial services sector, and the lender cites market momentum — noting industry figures showing UK equity‑release lending grew 11% in 2025 to £2.57bn — as context for the push to scale introducer networks. (mortgagesolutions.co.uk) Pure Retirement also points to its research with Smart Money People showing demand among advisers for marketing support — the lender cites that 80% of advisers planned to invest in their business and 66% wanted to improve marketing — and frames the toolkit additions as practical, brandable assets to meet those needs. (pureretirement.co.uk)