Withings becomes France Basketball supplier

Withings said on Tuesday it signed a multi-year agreement with the French Basketball Federation, or FFBB, to become the official connected-health supplier for France’s national basketball teams. The announcement was published through PR Newswire and mirrored on Withings’ website and the federation’s site. No financial terms were disclosed. The deal links a consumer health-technology company best known for connected scales and health-tracking devices with one of France’s highest-profile national sports programs. Withings said the partnership will cover the France men’s and women’s national teams and will bring its connected-health tools into team monitoring routines in the coming months. (prnewswire.com) ### Which teams are covered by the agreement? The FFBB said the agreement makes Withings the “Fournisseur Officiel” of the France Basketball national teams under a multi-year partnership announced on September 8. The federation’s French-language statement identified Withings as a French leader in connected health and said the arrangement applies to the national-team setup. (prnewswire.com) Withings said specifically that the France men’s and women’s national teams will be equipped with its connected scales. The company did not say in the release whether youth teams, 3x3 squads or other federation programs are included. ### What is Withings actually providing? Withings said it will connect its health ecosystem to elite basketball through devices designed to track measures such as weight and body composition. (ffbb.com) On its consumer website, the company describes its broader ecosystem as covering weight, body composition, sleep, activity and heart health. (prnewswire.com) The company’s partnership page says the tie-up is built around measurement and repeated monitoring, while the PR Newswire release says the first equipment deployment will be connected scales for the national teams in the coming months. The release did not list additional devices, software integrations or data-sharing terms. (prnewswire.com) ### Why does Withings emphasize its smart-scale history? Withings said in the release that it invented the first Wi‑Fi smart scale, a point it used to frame the partnership as an extension of its connected-health business into elite sport. The company repeated that positioning on its partnership page, describing the agreement as a meeting of “French excellence” in basketball and health technology. (prnewswire.com) A separate Withings corporate document published in April said the company reached full-year profitability in 2025 and that 66% of its revenue came from FDA-cleared medical devices, with the United States its top market. That document did not mention the FFBB deal, but it provides current company context for the partnership announcement. ### What did the companies leave unsaid? (prnewswire.com) PR Newswire’s September 8 release did not disclose the value of the contract, the length of the multi-year term, or whether the agreement includes sponsorship rights beyond equipment supply. The FFBB statement also did not specify commercial terms or name any athlete ambassadors tied to the partnership. (media-cdn.withings.com) The federation’s partners page lists other commercial relationships, including HelloFresh and FDJ UNITED, showing the basketball body’s broader sponsorship program. Withings was not described there in the snippets returned by search results, suggesting the new deal is being added into an existing partner roster. ### What happens next? Withings said the next concrete step is equipment rollout, with connected scales set to be delivered to the France men’s and women’s national teams in the coming months. (prnewswire.com) The announcement remains available through PR Newswire, while supporting pages are live on Withings’ site and the FFBB’s official website. (ffbb.com)