Socar logs 2,000 Tesla pre‑bookings

Socar says its Tesla Model X and Model S subscription service drew about 2,000 pre-bookings in 10 days in South Korea. (digitaltoday.co.kr) The company is offering the cars through its weekly and monthly “Socar Subscription” product, with supervised Full Self-Driving included. Prices are 1.49 million won a week and 3.99 million won a month. (digitaltoday.co.kr) (ajupress.com) Socar said it began taking pre-bookings in March and started sequential deliveries in mid-April after signing preliminary contracts for the vehicles in the fourth quarter of 2025. (digitaltoday.co.kr) On April 27, Socar held a reporter test ride in Seoul’s Seongsu area using 2026 Model X and Model S vehicles running supervised FSD version 14.1.4. The route lasted about 25 minutes. (digitaltoday.co.kr) (ajupress.com) The service is aimed at drivers who want a car for one to three weeks, a gap Socar says sits between short-term car sharing and monthly long-term rentals. The company is using Tesla as a premium hook for that segment. (digitaltoday.co.kr) Aju Press reported that Socar now has three Tesla models in the subscription lineup and is pitching the offer to younger professionals who want to avoid the upfront tax and purchase cost of a high-priced car. (ajupress.com) During the Seoul demonstration, the car handled lane keeping, traffic lights and intersections on its own for parts of the route, but Socar said sudden situations still required immediate driver intervention. (ajupress.com) That timing puts Socar’s launch next to Tesla’s April 22 earnings call, where Elon Musk said Hardware 3 vehicles “do not have the capability” to achieve unsupervised Full Self-Driving. (fortune.com) So the South Korean offer is not a robotaxi product. It is a paid way to try Tesla’s current supervised driving software in flagship cars, with a human still responsible behind the wheel. (digitaltoday.co.kr) (ajupress.com)