Speak for leadership

Gary Genard is using social media to sell *Speak for Leadership* as a playbook for executives who want more authority when they speak. (garygenard.com) On his website, Genard describes the book as a guide to “engage, persuade, and inspire any audience” through techniques tied to storytelling, body language, voice, and audience dynamics. Amazon lists the paperback edition at 299 pages with a January 2, 2022 publication date. (garygenard.com) (amazon.com) The sales pitch is aimed at managers and professionals who speak in meetings, presentations, speeches, and videoconferences. Genard’s store page says the book teaches readers how to “hook an audience within sixty seconds” and build clarity, conciseness, and confidence. (garygenard.com) Genard ties the book to a larger market for executive communication coaching, where “executive presence” is treated as a skill that can be trained rather than a fixed trait. His company, The Genard Method, sells one-to-one coaching and corporate training built around “performance-based” public speaking. (genardmethod.com) (garygenard.com) That message lands in a workplace where leaders are expected to perform across conference rooms, cameras, and hybrid meetings. Genard’s site says his clients include multinationals, entrepreneurs, governments, the United States Congress, the United States State Department, and the United Nations. (garygenard.com) (genardmethod.com) Genard’s credentials are central to the marketing. His biography says he is an actor, author, and speech coach, and The Genard Method says Global Gurus named him to its list of the world’s top 30 communication professionals for nine straight years through 2022. (garygenard.com) (genardmethod.com) The book also fits into a broader catalog built around speaking anxiety and presentation skills. Genard’s website lists *How to Give a Speech*, *Fearless Speaking*, *Speaking Virtually*, and *The Confidence Book* alongside *Speak for Leadership*. (garygenard.com) The through line in the promotion is simple: leadership, in Genard’s pitch, is something audiences hear before they decide whether to follow. (garygenard.com)