Tifosy: all F1 teams worth $1 billion

Tifosy said in a May 23 social media post that all Formula 1 teams are now worth more than $1 billion, pointing to sponsorship growth, technology spending and rising U.S. commercial interest as drivers of team values. The advisory firm said sponsorship revenues are projected to top $2 billion this season, with tech and AI brands contributing nearly $600 million. It also said U.S.-focused sponsors have increased spending by about 70% over three years on Formula 1 globally. The claim lands in a market that had already crossed the billion-dollar threshold before this season. Sportico’s 2024 rankings, cited in a Nov. 29, 2024 report, valued every team at more than $1 billion, with an average valuation of $2.31 billion. Ferrari led those rankings at $4.78 billion, followed by Mercedes at $3.94 billion and Red Bull at $3.5 billion. ### Had every Formula 1 team already cleared $1 billion before Tifosy’s post? Sportico’s 2024 team rankings showed the entire 10-team grid above that mark. The lowest-valued teams in those rankings still sat between roughly $1.02 billion and $1.24 billion, according to the report summarizing the list. (thesportsplaymaker.com) That means Tifosy’s May 23 post did not introduce the threshold so much as restate a market condition that had already been documented, while tying it to newer sponsorship and sector-spending figures. ### Which numbers in Tifosy’s post line up with outside reporting? Autosport reported in June 2025 that Formula 1 team sponsorship revenue reached $2.04 billion in 2024, the first time the series had crossed the $2 billion mark. (thesportsplaymaker.com) That provides a baseline for Tifosy’s statement that sponsorship revenues are projected to top $2 billion this season. Ampere Analysis said in February 2026 that sponsorship spending across Formula One and its teams is projected to exceed $3 billion in 2026, up 15% year over year. The same study said technology brands account for $565 million of that spending, a figure close to Tifosy’s “nearly $600 million” for tech and AI brands. (autosport.com) Ampere also said spending from U.S.-based companies had risen 68% since 2023. That is broadly consistent with Tifosy’s claim that U.S.-focused sponsors increased spending about 70% over three years. ### Why have team values risen so sharply? The 2021 Concorde Agreement and Formula 1’s cost cap changed the economics of the sport, according to multiple reports on team valuations. (sportspro.com) PlanetF1 said the revised prize-money structure and spending controls gave teams more certainty over income and costs, helping drive a broad increase in franchise values. Sportico’s 2024 rankings also found that all but two teams were operating profitably in 2023. That matters because buyers are valuing teams less as vanity assets and more as businesses with clearer revenue visibility. ### How much of this is tied to tech and AI money? Ampere Analysis said technology is the largest spending category in Formula 1 sponsorship at $565 million in 2026. (planetf1.com) The firm said AI partnerships accelerated over the prior six months, citing deals including Meta AI with Mercedes and Anthropic with Williams. (thesportsplaymaker.com) That does not mean AI alone pushed every team above $1 billion. The broader sponsorship mix still includes title deals, apparel partnerships and financial-services brands, while Formula 1’s commercial growth in the United States has widened the pool of buyers and sponsors. ### What changes next on the grid? (sportspro.com) Formula 1’s 2026 season includes an 11th team, Cadillac, after the series approved its entry. Formula1.com says Cadillac joins the championship in 2026, expanding the grid beyond the 10 teams covered in the earlier valuation rankings. The next test of the billion-dollar claim will come with the next full round of independent team valuations, now that Cadillac has entered and 2026 sponsorship spending is expected to exceed $3 billion. (sportspro.com) (formula1.com)