Finlay hits 3x ROAS with one campaign

- Media buyer Finlay Williams recommended simplifying Google Ads for e‑commerce into one Shopping campaign that covers top Meta SKUs and reuses YouTube creative. - His playbook pairs a single Shopping campaign, feed tweaks, and recycled YouTube videos; he says that approach pushed performance toward roughly 3× ROAS. - For small e‑commerce teams, consolidating campaigns and improving feed quality can cut management time while boosting return on ad spend. (x.com)