Crunchyroll runs Ani‑May Blu‑ray sale

Crunchyroll is using its annual Ani-May campaign to push physical media as well as streaming this month. GameSpot reported on May 20 that the company has opened a month-long Two-for-One Blu-ray sale covering parts of its home-video catalog, including standard releases, collector-focused editions and franchise box sets. (gamespot.com) Crunchyroll has separately described Ani-May 2026 as a global month-long celebration spanning retail, gaming, events and streaming promotions. The sale adds a physical-media hook to a campaign that already included discounted subscription offers and manga promotions earlier in May. IGN reported last week that Crunchyroll offered three months of its Fan plan for $1.99 a month or Mega Fan for $2.99 a month through May 21, while IGN also described a separate Ani-May manga promotion as a buy-two, get-two-free offer. (ign.com) ### What exactly is Crunchyroll offering in this sale? GameSpot said the promotion is a Two-for-One Blu-ray sale, meaning qualifying discs can be paired for a discount across Crunchyroll’s physical anime lineup. The outlet said the offer includes catalog titles, collector editions and boxed sets aimed at buyers building or expanding shelves of anime releases. (gamespot.com) Crunchyroll’s Ani-May campaign page says the event runs for all 31 days of May 2026 and directs shoppers to rotating offers tied to the celebration. Crunchyroll’s store Ani-May collection page also shows the company using the month for changing retail promotions rather than a single one-day event. (ign.com) ### How does this fit into Ani-May rather than a standalone store sale? Crunchyroll announced on April 23 that Ani-May 2026 would include streaming debuts, collaborations across music and gaming, retail tie-ins and other promotions throughout the month. That framing puts the Blu-ray sale inside a broader marketing push rather than as an isolated store clearance. (gamespot.com) Yahoo and IGN each reported separate Ani-May membership offers in recent days, showing Crunchyroll using the campaign across both subscriptions and merchandise. Yahoo said Crunchyroll was offering three months of Mega Fan membership for $3 a month, while IGN detailed the lower-priced Fan and Mega Fan introductory offers through May 21. (crunchyrollanimay.com) ### Which shoppers is Crunchyroll targeting? GameSpot’s description of collector editions and box sets points to buyers who still want permanent physical copies, premium packaging or franchise-specific sets rather than only streaming access. Crunchyroll’s store positioning around manga, apparel, home entertainment and collectibles suggests the company is aiming Ani-May at fans who spend across categories, not just on subscriptions. (crunchyroll.com) The official Ani-May site also mixes theatrical plugs, release schedules and merchandise offers in one place. That layout indicates Crunchyroll is presenting Ani-May as a broad consumer event tied to anime fandom across formats. That is an inference based on the campaign materials. (yahoo.com) ### Why is the timing notable this week? Anime News Network reported on May 19 that Crunchyroll Japan’s net profit fell 63% to 453 million yen in the fiscal year covered by the filing, down from 1.239 billion yen a year earlier. The Blu-ray promotion is separate from that filing, but the two developments landed in the same week as Sony-owned Crunchyroll pushed Ani-May retail offers to consumers. (gamespot.com) ### What should fans watch next? May 21 is the stated end date for one of Crunchyroll’s Ani-May membership offers, according to IGN, while the broader Ani-May event continues through the rest of May on Crunchyroll’s campaign pages. Shoppers looking for the Blu-ray promotion or other rotating offers can track updates through Crunchyroll’s Ani-May site and store collection pages. (crunchyroll.com) (ign.com) (animenewsnetwork.com)