Major League Volleyball Hires First Chief
Major League Volleyball has appointed Jaime Weston as its first-ever Commissioner. The move comes as the professional women's volleyball league enters its third season, signaling a new era of growth and professionalization.
Jaime Weston brings a wealth of experience from major sports and entertainment brands to her new role. She previously served as the Chief Commercial Officer for USA Volleyball and spent over 15 years as a marketing executive at the NFL. Her resume also includes leadership positions at Universal Music Group and On Location. A former volleyball player at Georgia Tech, Weston's appointment is a return to her roots. Her focus in her first year will be on enhancing the on-court and broadcast product, building local fan bases, and strengthening the connection between college and professional volleyball. Major League Volleyball has seen significant growth, recently surpassing one million fans in attendance. The league currently has eight teams and is set for further expansion, with three new franchises in Minnesota, Sacramento, and Washington D.C. planned for 2027. The league has secured broadcast deals with CBS, Roku, Vice, and Ion, indicating a growing media presence. This increasing visibility comes at a time when women's volleyball is experiencing a surge in popularity, with record-breaking attendance and viewership for NCAA matches. The formation of a centralized league office with Weston at the helm is a strategic move to manage the league's expansion and capitalize on the sport's growing momentum. The league boasts ownership groups with experience in other professional sports, including executives from the NBA's Orlando Magic and Sacramento Kings.
