Rivian R2 pricing and targets
Rivian priced the R2 SUV base around $45K (late 2027 target) with $58K trims arriving sooner, and the company is targeting 20–25k R2 deliveries in 2026 while scaling its Georgia plant toward a 400k/year capacity. Design chatter praises Rivian’s inside‑out approach and cohesive screen integration versus the Tesla Model Y [] [].
R2 Performance’s dual‑motor setup is rated at 656 horsepower and 609 lb‑ft of torque, and Rivian lists an EPA‑estimated maximum range of about 330 miles for that long‑range configuration. (businesswire.com) The initial Production‑Launch edition bundles a limited Launch Package that includes lifetime access to Rivian’s Autonomy+ driver‑assistance system, a tow package rated to 4,400 pounds and an exclusive Launch Green option alongside a special Rivian Green anodized key fob. (markets.financialcontent.com) Rivian confirmed the R2 uses a native NACS charge port for access to the Supercharger network while retaining CCS compatibility via an adapter, and company disclosures note new battery engineering and an energy management module that enable bidirectional charging. (businesswire.com) Company guidance for 2026 calls for total vehicle deliveries of 62,000–67,000 and management said R2 production will begin ramping in the second quarter of 2026 with an initial single‑shift phase as volumes scale. (cnbc.com) Rivian’s $5 billion Georgia campus will be built in two phases—each roughly 200,000 units per year for a combined 400,000 capacity—aiming to start customer vehicle production in 2028 and create about 7,500 jobs. (rivian.com) Multiple first‑drive and design writeups highlight that the R2 keeps a dedicated driver display plus a large central touchscreen and haptic scroll wheels for controls, a layout reviewers praised as a more conventional “driver‑forward” interface compared with Tesla’s single‑screen approach. (evshift.com)
