Mobile Ad Tech Firm Liftoff Files for IPO
Mobile marketing and ad tech company Liftoff Mobile, Inc. announced it has confidentially submitted a draft registration statement on Form S-1 with the U.S. Securities and Exchange Commission. The filing is for a proposed initial public offering, though the timing and size have not been determined.
- The company is targeting a valuation of up to $5.17 billion and plans to raise as much as $762 million by offering shares priced between $26 and $30. - Today's Liftoff Mobile was formed in 2021 when its private equity owner, Blackstone, merged two of its portfolio companies: Liftoff and Vungle. - Blackstone remains the primary backer, having first invested in Liftoff in 2020 and acquired Vungle in 2019. In 2025, General Atlantic made a minority investment that valued the business at $4.3 billion. - For the 12 months ending September 30, 2025, the company generated $634 million in revenue. Its core advertising revenue grew 40% in the first nine months of 2025. - The company's platform for mobile app developers reaches approximately 1.4 billion daily active users worldwide and is integrated into over 140,000 different apps. - The company is led by CEO Jeremy Bondy, who was appointed in May 2022, taking over from co-founder Mark Ellis. - The IPO is being led by joint bookrunners Goldman Sachs, Jefferies, and Morgan Stanley. Liftoff plans to list on the Nasdaq exchange under the ticker symbol "LFTO".
