Mexico’s Easter surge
Mexico projects a record 4.03 million tourists for Easter 2026 — outpacing Canada, Brazil, China and South Africa and reinforcing a major rebound in the country’s travel demand (travelandtourworld.com).
Mexico’s Semana Santa window is defined by the government as March 29 to April 12, 2026. (gob.mx: ) The Tourism Secretariat (Sectur) projects arrivals for the holiday period will represent a 2.6% increase compared with the 3.93 million visitors recorded in 2025. (gob.mx: ) Sectur estimates the national average hotel occupancy for the period will reach 63.85%, with hotel-generated spending of about 55,890 million pesos. (gob.mx: ) Destination-level data released by the ministry show Acapulco up 31.7% and Mérida up 18.5% year-on-year, while Riviera Maya, Puerto Vallarta, Los Cabos and Cancún are expected to maintain occupancies above 75%. (gob.mx: ) The ministry identifies Mexico City as the leading urban tourism market for the period, followed by Guadalajara, Monterrey and Puebla, and points users to the Visit Mexico platform’s “imperdibles” listings covering all 32 states. (gob.mx: ) Tourism chief Josefina Rodríguez Zamora presented the figures to the public and promoted the government’s “turistear por México” campaign ahead of the holiday peak. (gob.mx: )
