ITV News adopts Avid for News with Wolftech to speed reporters' workflows

Avid said this week that ITV News and ITN are using Avid for News with Wolftech as part of a newsroom workflow built around story-centric planning rather than program-led production. In a customer case study published on Avid’s website, the company said the setup is designed to let reporters, producers and digital teams work from the same live view of a story as it moves from pitch to production and publishing. Avid’s post on X described the goal more directly, saying the system helps “free reporters for creativity.” The ITV News deployment sits inside a broader Avid push to tie Wolftech’s planning software more tightly to MediaCentral, iNEWS and other newsroom tools. Avid said in April that its “Avid for News” package links planning, production and publishing across linear and digital workflows, and on May 20 it published details of MediaCentral 2026.4, which adds tighter Wolftech integration inside the newsroom workspace. (avid.com) ### Which news organizations are involved in this rollout? ITV News and ITN are the named users in Avid’s customer materials. Avid said an earlier Wolftech partnership would put more than 1,200 users across ITV and ITN into the Wolftech News platform daily, with additional users from Channel 4 and Channel 5. Jon Roberts, identified by Avid as Director of Technology, Production and Innovation at ITN, said Wolftech would sit “right at the heart” of some of the organization’s most demanding workflows. (avid.com) Steve Teague, identified as Head of Technical Services, said the system supports ITV News’s goal of “one ITV News” able to plan, manage and resource operations both in the newsroom and in the field. (avid.com) ### What does “story-centric” mean in Avid’s description? Avid’s customer story says ITV News moved away from a broadcast-first model in which workflows were organized around programs or outputs. In the model Avid describes, each story becomes a shared object, with editorial planning, resources and production status held in one place for teams working across regions and platforms. (avid.com) Jon Roberts said in the case study that collaboration is one of ITV News’s biggest focuses and that teams are “far more powerful together.” Avid said the result is a shared real-time view for broadcast and digital teams instead of separate planning tracks. ### How does Wolftech fit with Avid’s newsroom systems? Wolftech News is described by Avid as a planning hub for coordinating coverage, assigning resources and guiding stories from idea to multiplatform delivery. (avid.com) Avid says the product integrates with MediaCentral and existing newsroom computer systems so planning data can move with a story into production and publishing. Avid’s June 2025 product release said full integration of MediaCentral and Wolftech News created a single newsroom system aimed at faster collaboration across digital and broadcast operations. (avid.com) Avid said that integration was intended to give teams one environment for planning, scripting, editing and publishing. (avid.com) ### Why is Avid emphasizing this now? Avid closed its acquisition of Wolftech in November 2024, saying the deal would deepen integration between the two toolsets while keeping an open approach to third-party newsroom systems. Ian Axton, Head of Production Operations for ITV News, said at the time that ITV News was already a customer of both Avid and Wolftech and expected benefits for users and the business. (avid.com) On April 13, 2026, Avid used NAB Show to launch new Avid for News capabilities built around what it calls Avid Content Core. Chief Executive Wellford Dillard said the platform is meant to link stories, workflows and teams across the newsroom production lifecycle. ### What comes next in the product rollout? (avid.com) MediaCentral 2026.4 was published by Avid on May 20 as its latest long-term maintenance release, and the company said the update brings Wolftech’s planning workflows further into core newsroom systems. Avid’s current product pages for Wolftech News and Avid for News continue to position the software as the planning and publishing layer for multi-platform newsrooms, with ITV News serving as one of the named customer examples. (avid.com 1) (avid.com 2)