Google's AI shopping

Google has started rolling out new shopping features in India across Gemini, Google Search’s AI Mode and Circle to Search, moving product discovery deeper into chat and visual search. (blog.google) Google said the update went live on April 7, 2026. In the Gemini app, shoppers can now get product listings, comparison tables, prices from across the web and links to buy without leaving the chat. (blog.google) In Google Search, the company called this its “biggest upgrade” to shopping in AI Mode in India. AI Mode now answers shopping questions with organized results that combine images, prices, reviews and inventory information, and Google said the feature is available in English and Hindi. (blog.google) Circle to Search is the visual part of that system: users circle, tap or scribble on something on an Android screen and Google searches the web without forcing them to switch apps. Google said the new shopping upgrade on Pixel 10 and Samsung Galaxy S26 series phones can identify multiple objects in one image at the same time. (blog.google, blog.google) Google is plugging those features into its Shopping Graph, the company’s product database. Google India said that graph covers more than 50 billion products, with 2 billion listings refreshed every hour. (blog.google) India has become one of Google’s most important test markets for this kind of search. Google launched AI Mode in India as a Labs experiment on June 24, 2025, rolled it out broadly on July 8, 2025, and later expanded it to Hindi and seven more Indian languages. (blog.google, blog.google, blog.google, blog.google) The shopping push also extends a broader Google strategy that started outside India. In October 2024, Google rebuilt Shopping in the United States around Gemini-powered summaries, personalized product feeds and virtual try-on tools, showing that the company had already begun shifting shopping away from keyword search and toward guided recommendations. (blog.google) Google has also pointed to India’s search habits to justify the rollout. In 2023, the company said more people used Google Lens in India each month than in any other country, and that daily voice-query use in India was nearly twice the global average. (blog.google) The immediate effect is that shoppers can now ask for “festive looks” or compare products inside Gemini, or circle an outfit on social media and get product leads before they ever reach a retailer’s catalog page. Google is betting those earlier, more conversational steps will keep more of the shopping journey inside its own tools. (blog.google)