Users note Lululemon ends Mirror fitness partnership

Lululemon’s at-home fitness platform has already moved away from the old Mirror partner-studio model, according to the company’s current membership pages and account tools. Posts on X on Sept. 7 drew fresh attention to the change, with users asking whether classes had ended, whether memberships could be transferred, and what support or refunds might still be available. Lululemon did not appear to announce a new Sept. 7 policy change on its public pages, but its website now says several outside studio brands are no longer offered in the lululemon Studio app. The current site instead promotes lululemon Studio content and Peloton classes delivered through the Mirror device and app. ### Which partnerships appear to be over? Lululemon Studio’s main membership page says the service “will no longer be offering content” from DOGPOUND, FORWARD__Space, AARMY, Y7 Studio, Pure Barre, Rumble, YogaSix and AKT. The same page says in-person studio discounts for those partners are also no longer available. The company’s public language points to a shift that had already been underway since Lululemon and Peloton announced a five-year partnership in 2023. (lululemonstudio.com) At that time, Lululemon said it would discontinue sales of the Studio Mirror hardware while Peloton became its primary digital fitness content partner, according to contemporaneous reports. ### What can Mirror owners still use? Lululemon Studio’s website says all-access members can use Peloton classes alongside lululemon Studio classes through the lululemon Studio Mirror. The page says members get access to “thousands” of classes and that new Peloton classes continue to be added to the app weekly. The same page says customers do not need a separate Peloton membership to use that Peloton library inside the lululemon Studio app. (retaildive.com) It also says an existing Peloton subscription will not connect directly to the Mirror, and that Peloton streaming on the device is available only through lululemon Studio’s own app. ### What do the transfer and billing pages show? Lululemon Studio’s account-transfer page says a user taking over a Mirror account must add a valid credit card before accessing the device. (lululemonstudio.com) The page says that card will be used to process monthly membership payments of $39. A separate sign-up page cached by the site says a lululemon Studio subscription provides access to more than 10,000 workouts for up to six household members and is tied to an active lululemon Studio Mirror subscription priced at $39 a month, plus tax. (lululemonstudio.com) ### Are refunds or support terms spelled out publicly? Lululemon’s publicly accessible help and contact pages route customers to general support channels, including live chat, email and store support, but the pages surfaced in search do not set out a broad public refund program tied specifically to the end of former studio partnerships. (lululemonstudio.com) That leaves account-specific questions — including billing disputes, transfers, device access and any request for refunds — to Lululemon support rather than a single public FAQ page now visible in search results. (dev.lululemonstudio.com) ### Why were users talking about this again on Sept. 7? An X post on Sept. 7 said Lululemon had “discontinued” the Mirror partnership and prompted replies from users comparing experiences with classes, access and next steps. (shop.lululemon.com) The discussion matched what Lululemon’s own site now shows: partner-brand content has been removed, while the remaining service is centered on lululemon Studio and Peloton programming. Lululemon’s current customer-facing pages point users to three concrete places for next steps: the lululemon Studio membership page for current content access, the account-transfer page for ownership changes, and the company’s contact channels for support questions about billing, refunds or device access. (lululemonstudio.com)