New Tennis Money: Saudi Arabia Invests
The ATP is restructuring its calendar with new investments from Saudi Arabia, potentially reshaping the sport’s global reach [https://www.nytimes.com/athletic/7106736/2026/03/12/tennis-atp-calendar-tournaments-saudi-arabia-buybacks/]. This could impact player opportunities and the overall structure of the tennis season.
The Saudi Public Investment Fund (PIF) is making significant investments in tennis, mirroring its moves in golf, soccer, and Formula 1. PIF agreed to a five-year partnership with the ATP, becoming a major sponsor and acquiring naming rights for the ATP rankings. The fund will also partner with ATP for events in Beijing, Indian Wells, Madrid, and Miami. The ATP's strategic partnership with PIF includes a commitment to enhance global tennis and foster innovation. PIF's investment aims to develop opportunities for young Saudis in tennis through state-of-the-art facilities and enhanced coaching. This is part of Saudi Crown Prince Muhammed bin Salman's Vision 2030 program to diversify the country's economy. The ATP is considering adding a 10th Masters 1000 tournament in Saudi Arabia, potentially by 2028. This would be the first expansion of the men's tour's premium series in 35 years. The tournament would likely take place in February and feature a 56-player singles main draw.
