Macy's Flower Show returns to Herald Square

Macy’s Flower Show is back at Herald Square, turning the flagship’s main floor into a free floral installation starting Thursday, April 23. (macys.com) Macy’s says the 2026 show, titled “Homegrown,” runs from April 23 through May 10 at its Herald Square store in Midtown Manhattan. The company describes it as a tour through “America’s greenhouse” with flowers, fabric and handicrafts. (macys.com) The show is in its 51st year, according to Macy’s Inc., and this year’s New York presentation is sponsored by Valentino Beauty. Macy’s said the installation includes dynamic floral displays and Mother’s Day programming at the flagship. (macysinc.com) Time Out reported that the main floor will be filled with regional botanicals and floral art, framing the exhibit as a cross-country trip through American gardens. The publication said the public display runs from April 23 to May 10. (timeout.com) Macy’s is also promoting the event through its store-events page, which tells visitors to check Herald Square store hours while the show is on view. The company calls the attraction a return to its “historic Main Floor” with thousands of flowers in bloom. (macys.com) The Flower Show has become a regular spring draw because it is staged inside one of the city’s busiest department stores rather than in a ticketed garden. Time Out’s event guide lists it among New York’s annual seasonal flower shows and notes that admission is free. (timeout.com) This year also expands the event beyond New York. Macy’s Inc. said Macy’s State Street in Chicago is getting a new Flower Show pop-up from April 16 to May 10, alongside the larger Herald Square installation. (macysinc.com) For visitors this week, the key detail is the date: as of Thursday, April 23, the show has just opened at Herald Square and will stay up through Mother’s Day weekend. Macy’s is pitching it the same way it has for years — as a spring spectacle you can walk into off 34th Street. (macys.com)