Phuwin’s new MV BTS

Phuwin used a weekend behind-the-scenes clip to keep “A Minute” moving after the song’s late-March release, showing sets, lighting and crew work from the music video shoot. (x.com) “A Minute” is not just a teaser anymore: Riser Music and GMMTV pushed the official music video in late March, and Riser Music’s YouTube channel listed it at about 402,000 views six days after upload. (gmm-tv.com, youtube.com) The official credits list Panithi Lertudomthana and Pongsatorn Jennuntakajorn as producers, with Panithi also credited for lyrics, composition, lyric direction and vocal direction. (gmm-tv.com) The new clip matters as part of a familiar pop rollout: artists release the song, then extend attention with extra footage that turns the video set into a second piece of content. In this case, the BTS post arrived after the official video was already out, not before it. (x.com, gmm-tv.com) Phuwin, born July 5, 2003, is already a known face in Thai entertainment through GMMTV dramas, and his music is released through Riser Music, GMMTV’s label launched in 2023. (en.wikipedia.org, en.wikipedia.org) That overlap helps explain why the “A Minute” campaign travels across platforms. GMMTV promoted the official music video on TikTok, while Riser Music carried the full release on YouTube and its own channels. (tiktok.com, youtube.com) The song itself is a romantic pop ballad, with the official materials using both the Thai title “แค่นาทีเดียว” and the English title “A Minute,” plus the hashtag “#AminutePHUWINmv” for the video push. (gmm-tv.com, youtube.com) So the weekend post lands less as a stray update than as the next beat in the campaign: first the single and video, then the making-of glimpse that gives fans one more reason to replay “A Minute.” (x.com, gmm-tv.com)