Peer power: Northeastern’s $262k Relay win
Northeastern’s Relay for Life broke records with $262,000 raised, a success credited to peer-to-peer outreach, tight mission focus, and time-limited goals — a model that’s working for recent grads who favor purpose and community. Event-driven, ambassador-led campaigns like this translate well to university fundraising for younger cohorts. (huntnewsnu.com)
The 17th annual Northeastern Relay for Life was held on March 21 as a 12-hour event, shifting from an overnight format to a daytime schedule. (huntnewsnu.com) Organizers reported 2,325 participants organized into 75 teams, with over 2,000 attendees visiting the Reggie Lewis Track and Athletic Center during the event. (huntnewsnu.com) This year’s fundraising target was raised by $50,000 from the previous year, with teams beginning their solicitation work as early as September to meet the larger goal. (huntnewsnu.com) Alpha Chi Omega led campus fundraising as the top team, contributing more than $24,000 to the university’s total haul. (huntnewsnu.com) The relay relocated this year from the now-demolished Matthews Arena to Reggie Lewis, and event programming added features such as two bounce houses alongside a revised 10 a.m.–10 p.m. schedule to facilitate on-the-day fundraising. (huntnewsnu.com) Ceremonial programming included a survivors’ lap, a survivor’s lunch, a caregivers’ segment, and the Luminaria Ceremony, each designed to center survivor and caregiver experiences throughout the day. (huntnewsnu.com)
