Fleur du Mal goes active

Fleur du Mal has moved into workout wear with a 16-piece line called Fleur du Sport, its first sportswear collection. (wwd.com) The New York brand launched the capsule on April 8, 2026, with prices running from $88 for a lace sports bra to $395 for a jacket, sold on its own website. Founder Jennifer Zuccarini told Women’s Wear Daily the category grew out of years of requests from customers and friends. (wwd.com) The line includes bra-sized sports bras, leggings, a shaping catsuit with a built-in bra, track shorts, track pants, jackets, and pima cotton T-shirts. Women’s Wear Daily reported that the collection uses four-way stretch jersey with Lycra, Le Stretch lace, and lightweight nylon, while keeping the brand’s corset and lace details. (wwd.com) That expansion pushes Fleur du Mal beyond the categories it has sold since its 2012 founding: lingerie, ready-to-wear, and swim. On its website, the company says its design approach is to bring a “fashion approach to lingerie” and a “lingerie language to fashion.” (fleurdumal.com) The sports launch lands as activewear keeps absorbing luxury and fashion cues instead of staying in pure performance basics. Vogue Scandinavia’s 2026 shopping guide highlighted labels including Eres, Adidas by Stella McCartney, and Lululemon as examples of activewear pitched on both style and function. (voguescandinavia.com) Trend coverage this year has described the same shift in more mainstream terms. Who What Wear’s January 2026 activewear report pointed to “do-it-all separates,” layering pieces, and gym looks designed to work outside the studio as key themes. (whowhatwear.com) Fleur du Mal is entering that market from a specific angle: lingerie fit and nightlife styling. Zuccarini told Women’s Wear Daily the catsuit was designed to work for a workout or “a night out,” and said the brand developed the category over roughly two years. (wwd.com) The move also follows a broader widening of the Fleur du Mal business. The brand says it operates boutiques in SoHo in New York and in West Hollywood, and its website now spans lingerie, clothing, swim, and sexual-wellness products alongside the new sport capsule. (fleurdumal.com; fleurdumal.com) For Fleur du Mal, the gym is now one more place to sell the same house code: lace, shaping, and visible lingerie details, recut for leggings, bras, and a catsuit. (wwd.com)