Nio's Beijing Presence

Nio said it will bring its Nio, Onvo, and Firefly brands together at one booth at the Beijing Auto Show on April 24, its first such combined display. (cnevpost.com) The company said it will show 11 vehicle models across those three brands and hold a media briefing from 10:00 a.m. to 10:40 a.m. Beijing time on Friday, April 24. The presentation will be streamed on the Nio App and the company’s social media accounts. (cnevpost.com) Nio used the same three-brand formula at Auto Shanghai 2025, where it showcased 11 models and 12 full-stack technologies. Chief Executive William Li said then it was the first time Nio, Onvo, and Firefly had attended an auto show together. (nio.com) That lineup reflects how Nio has split its business into three price bands over the past two years. Onvo debuted in May 2024 as Nio’s second brand, while Firefly was announced in November 2024 for the compact electric car market. (nio.com 1) (nio.com 2) Firefly moved from concept to market in April 2025, when Nio launched the brand’s first model in China at a starting price of RMB 119,800 and said it planned expansion into 16 international markets. The company said first deliveries in China would begin at the end of that month. (firefly.world) The Beijing show itself is a large stage for that message. Organizers said the 2026 event runs from April 24 to May 3, spans 380,000 square meters, and will feature 1,451 vehicles and 181 premieres. (cnevpost.com) Nio entered the show after reporting 35,486 deliveries in March 2026, up 136% from a year earlier, according to the company’s April 1 delivery update as summarized by financial media. A three-brand stand gives Nio a way to present premium, family, and compact models in one place as competition in China’s electric-vehicle market intensifies. (msn.com) At Beijing, the company is not just filling floor space. It is using one of China’s biggest auto shows to present Nio as a multi-brand carmaker with a broader reach than its original premium badge alone. (cnevpost.com)