China's protein push
BYHEALTH rolled out a new protein powder in China as consumer demand for high-quality protein surges, a move industry coverage says targets changing buyer preferences. Analysts project robust growth for functional protein ingredients across global wellness markets. (nutraingredients.com) (openpr.com)
BYHEALTH branded the upgraded formula “Zhenzuan” (臻钻) and the company is marketing the product as a higher‑concentration protein powder with protein content raised to about 90% from around 80% in earlier versions (bgodinspired.com). (bgodinspired.com) Company materials list “臻钻蛋白粉” among its current SKUs, including a 600g gift‑box offering on BYHEALTH’s product pages, indicating the item is positioned as a mainstream retail product rather than a niche clinical SKU (by‑health.com). (by-health.com) BYHEALTH said the new blend uses a roughly 2:3 animal‑to‑soy protein ratio and specifies non‑GMO soy protein isolate paired with imported New Zealand whey protein isolate in the formulation, details it highlighted at the Bo’ao Food for Health Science Conference & Expo 2026 in Hainan. (bgodinspired.com) (bgodinspired.com) The launch was presented at FHE2026 in Hainan, where BYHEALTH executives framed the product as part of a broader spring 2026 push — company statements describe a “full‑scale offensive” through 2026–2028 to regain growth after 2024–25 softness. (fheexpo.com) (fheexpo.com) Market research firms show diverging but consistently strong forecasts for protein ingredients: Future Market Insights reported the protein ingredients market surpassed roughly USD 88.6 billion in 2025 and projected growth toward USD 123.9 billion by 2036, while Precedence Research estimated a 2025 base near USD 88.57 billion and projected expansion to about USD 153.45 billion by 2035 under a higher CAGR scenario. (futuremarketinsights.com) (futuremarketinsights.com) BYHEALTH executives quoted at the conference reiterated that protein powder remains a core category for the brand and that the company expects the upgraded product to serve multiple consumer segments — from fitness users to weight‑management shoppers — as it rolls the SKU through online and traditional retail channels. (europesays.com) (europesays.com)
