Admanager Launches AI Suite for Healthcare Publishers
Admanager, powered by Doceree, has launched a Publisher AI Suite to help healthcare content owners control the use of their intellectual property. The suite includes Site LLM, a HIPAA-compliant, on-domain AI assistant trained exclusively on a publisher's own medical content. The platform also features a Licensed Content Marketplace to create recurring revenue and block unauthorized AI scraping.
- Admanager is powered by Doceree, a company founded in 2019 by a former physician, which specializes in programmatic advertising to healthcare professionals (HCPs). - Doceree has raised a total of $64.8M in funding to date, with a significant Series B round of $35 million. - The Site LLM's HIPAA compliance is a critical feature, as standard AI models like GPT are not inherently compliant and risk violating patient privacy laws when handling protected health information (PHI). Vendors handling PHI are typically required to sign a Business Associate Agreement (BAA). - The Licensed Content Marketplace is part of a broader industry trend where publishers are negotiating with tech companies to license their content for training AI models, moving away from unauthorized scraping. - Tech giants like Microsoft and Amazon are also developing publisher content marketplaces, signaling a shift toward formalized, usage-based compensation for content used by AI. - The AI suite aims to solve challenges specific to healthcare publishing, as most generic ad platforms are not designed for the industry's unique regulatory and compliance requirements. - Admanager's platform is built on a proprietary technology called ESPIYAN, which is designed to help publishers better identify and target healthcare professionals. - The broader challenge for AI in healthcare involves navigating fragmented data formats from different electronic health record (EHR) systems, ensuring data quality, and avoiding algorithmic bias.
