Heart’s $16M moment
Heart Evangelista pulled in a $16 million Media Impact Value at Paris Fashion Week — the third-highest MIV and the only Filipino celebrity to hit that tier, cementing her global fashion clout. The figure is being cited as a marker of Asian creatives gaining real influence on the Paris stage. (popnewsnow.com)
Launchmetrics’ FW26 celebrity leaderboard was led by Dior ambassadors Orm Kornnaphat and LingLing Sirilak Kwong, who drew about $30.8 million and $22.9 million in Media Impact Value, respectively (nomannersmagazine.com). (nomannersmagazine.com) Launchmetrics’ FW26 report shows Paris Fashion Week generated roughly $939.8 million in total MIV for the season, with video posts alone accounting for about $402.5 million — nearly 46% of the event’s impact. (launchmetrics.com; nomannersmagazine.com). (media.launchmetrics.com) Dior topped the brand rankings at PFW FW26 with approximately $181.1 million in MIV, followed by Chanel, Louis Vuitton, Miu Miu and Saint Laurent in the Top 5. (nomannersmagazine.com). (nomannersmagazine.com) Lefty’s Autumn/Winter 2026 influencer roundup placed Heart Evangelista among the highest EMV performers across the season, reporting about $19.8 million in Earned Media Value in its womenswear rankings. (gmanetwork.com). (gmanetwork.com) Lefty and Launchmetrics data show Heart has been a repeat high-performer across multiple Paris and Milan segments this season (including a leading showing during Paris Menswear events), underscoring repeated front-row placements and brand partnerships as drivers of her digital impact. (gmanetwork.com; launchmetrics.com). (gmanetwork.com) Industry tallies for FW26 underline an Asia-Pacific surge: Launchmetrics found celebrity and media voices together supplied the bulk of PFW’s MIV, with Asia-Pacific personalities accounting for a dominant share of celebrity-driven impact during the nine-day event. (nomannersmagazine.com; launchmetrics.com). (nomannersmagazine.com)
