Bad Bunny Super Bowl show wins seven Emmys

Bad Bunny’s Apple Music Super Bowl LX halftime show has turned a one-night live event into an awards-season outlier. The production won seven Emmys tied to the 78th Emmy Awards, according to a PR Newswire release published September 6 and a Television Academy recap of the first Creative Arts ceremony. The haul made it the most-awarded Super Bowl halftime show in Emmy history, the release said. The show was executive produced by Roc Nation and JAY-Z. ### Which Emmys did the halftime show actually win? The Television Academy said the Apple Music Super Bowl LX Halftime Show Starring Bad Bunny was the top winner on the first night of the 78th Emmy Awards, collecting seven trophies. Variety reported the show won outstanding variety special (live), music direction, choreography, sound mixing, lighting design, technical direction/camerawork and directing. (prnewswire.com) Variety said the outstanding variety special (live) win gave Bad Bunny his first Emmy. The same report said JAY-Z, an executive producer on the show, picked up his third Emmy through the production. ### Why is the number seven significant here? PR Newswire said the seven-award total made the production the most-awarded Super Bowl halftime show in Emmy history. (televisionacademy.com) The Television Academy’s night-one recap also identified the Bad Bunny halftime show as the leading winner of the evening. (variety.com) Deadline, Variety and other entertainment outlets separately reported that the show swept all seven of the categories it won, though the PR release framed the result as a seven-Emmy total rather than a nominations sweep. Those reports align on the record-setting nature of the haul. ### Who was behind the production besides Bad Bunny? (prnewswire.com) Roc Nation and JAY-Z were listed as executive producers in the PR Newswire release announcing the wins. Variety identified Hamish Hamilton among the winners through the directing category and described the production as a large-scale live special that also counted Bad Bunny as a producer. (deadline.com) Variety also reported that the halftime show featured guest appearances from Lady Gaga and Ricky Martin, along with a real-life wedding and appearances by business owners on set. Harriet Cuddeford, identified by Variety as creative director, previously told the outlet the performance was built to celebrate “normal people” and figures important in Latino culture. (prnewswire.com) ### Was this part of the main Emmy telecast? The Television Academy said the wins came during the first of this year’s Emmy ceremonies at the Peacock Theater at L.A. Live in downtown Los Angeles. Entertainment trade reports described the awards as part of the Creative Arts Emmys weekend, which precedes the main Primetime Emmy telecast. (variety.com) Euronews and other outlets reported that the main ceremony is set for September 14 in Los Angeles. That places the Bad Bunny show’s sweep a week before the larger Primetime Emmy broadcast. ### What does this add to Bad Bunny’s awards record? Variety and other outlets said the Emmy was Bad Bunny’s first. The win extends his crossover from recording and touring into television production credits, because the outstanding variety special (live) award is shared with the producing team behind the halftime show. (televisionacademy.com) September 14 is the next date attached to the Emmy calendar, when the 78th Primetime Emmy Awards are scheduled to be held in Los Angeles, following the Creative Arts ceremonies that produced the Bad Bunny show’s seven-win total. (euronews.com) (variety.com)