Qlik Launches Data Products for Analytics
Data analytics firm Qlik has launched a new platform for creating and managing Data Products. The solution is designed to make quality-checked, reusable data more easily accessible for analytics and AI applications, which could streamline data management workflows within agencies.
- The "data product" concept is designed to solve persistent data management issues in marketing, where a 2022 report found 53% of marketers had low trust in their data due to inaccuracies. Qlik's platform packages data with verifiable quality indicators, lineage, and clear ownership to address this. - This launch is part of a broader industry trend positioning curated datasets as essential for reliable AI and automation. AI agents require a trusted, consistent data foundation to prevent generating flawed or inconsistent outputs in automated workflows. - The new capabilities are an integrated feature within the existing Qlik Cloud Analytics Premium and Enterprise tiers, allowing data teams to convert current datasets, like Qlik's proprietary QVD files, into governed products. - This platform enhancement follows Qlik's 2023 acquisition of Talend, a data integration and quality company, signaling a strategic move to create a comprehensive, end-to-end data platform. - The approach of creating discoverable and reusable data assets aims to reduce the high cost and time associated with data preparation, with some proponents suggesting it can decrease the time to implement new use cases by up to 90%. - With this launch, Qlik competes more directly with other major business intelligence platforms focused on governed, self-service analytics, including Salesforce (Tableau), Microsoft (Power BI), and Google (Looker).
