Amagi tests Newspulse

Amagi said on April 7 that its new product, Newspulse, can watch a live television newscast, spot where one story ends and the next begins, and turn those segments into clips sized for social platforms without a producer cutting each one by hand. The company says the same system can scan video-on-demand libraries and package stories as short clips, vertical videos, and news bulletins. (amagi.com) That solves a very specific newsroom problem: a 30-minute local broadcast might contain a dozen usable stories, but each one usually has to be found, trimmed, captioned, reformatted, and published in separate software. Amagi says Newspulse is meant to replace that patchwork with one pipeline from ingest to social publishing. (thedesk.net) Amagi is not a newsroom company in the old sense. It built its name selling cloud software for broadcast television, streaming television, and connected television advertising, and its main pitch is moving video operations off on-premise hardware and into software that runs over the internet. (amagi.com) That background matters because Newspulse is not a standalone editing app. It sits inside a larger Amagi push to bake artificial intelligence into media operations, which the company describes as an intelligence layer spread across its platform for distribution, monetization, and workflow automation. (amagi.com) The audience shift behind this is easy to see in the numbers. Pew Research Center said in December 2025 that 76% of U.S. adults ages 18 to 29 get news from social media at least sometimes, which helps explain why broadcasters want television reports to travel as clips instead of waiting for viewers to tune in live. (pewresearch.org) Amagi’s product page says stations can use Newspulse to get stories onto TikTok, YouTube Shorts, and their own apps faster, which means the software is built around the shape of social video as much as the content of television news. In practice, that means one horizontal broadcast segment can be recut into a vertical phone-first format without a second production pass. (amagi.com) The company is also trying to calm a fear that has slowed artificial intelligence inside newsrooms: losing editorial control. Amagi’s chief technology officer, Srividhya Srinivasan, told TV Tech that newsroom resistance to artificial intelligence has centered on brand integrity, and the company is pitching Newspulse as automation with human oversight rather than a robot publisher acting alone. (tvtechnology.com) If that pitch lands, the change is not just speed. A station that used to publish a few hand-cut clips after the evening news could start treating every package, interview, and explainer as inventory that can be measured, distributed, and monetized across multiple platforms. (mediaplaynews.com) Amagi has been showing more artificial-intelligence features across its product line since at least September 2025, when it presented new artificial-intelligence tools at its FAST Conference in Los Angeles. Newspulse looks like the newsroom version of that same strategy: use automation to make existing video travel further without hiring a larger clipping team. (amagi.com) The immediate test is simple. If stations trust the software to find the right moments, keep the right context, and publish in the right format, then the social version of a television report stops being an afterthought and becomes part of the first workflow the moment the segment airs. (newscaststudio.com)