Survey: 82% of Businesses Report Positive AI Impact
A global survey of more than 1,200 businesses by Gallagher found that 82% of respondents are seeing positive impacts from AI adoption. Despite the benefits, companies cited data protection and the potential for errors as their top challenges in implementing the technology.
- The most common business functions where AI is being applied are marketing (43%), supply chains/manufacturing (32%), and sales (30%). Business leaders cite improved problem-solving (44%) and increased employee efficiency (42%) as top benefits. - Globally, generative AI's impact on productivity is projected to add between $2.6 trillion and $4.4 trillion in value to the economy annually. For the United States, AI is forecast to contribute a 21% net increase to GDP by 2030. - AI adoption rates are higher among larger companies; one report found 82% of large organizations use AI, compared to 69% the previous year. Overall, an estimated 72% of businesses have adopted AI for at least one function. - While the initial summary mentioned data protection, other significant barriers to AI adoption include a shortage of skilled talent to manage the systems and ethical considerations (both cited by 30% of businesses), as well as navigating complex compliance and regulatory issues (27%). - The cost of implementation remains a major hurdle, requiring high computational power and skilled AI engineers who command high salaries. Integrating new AI tools with complex legacy systems is another common technical and financial challenge. - There is significant concern among business leaders regarding the misuse of AI, with 95% agreeing that it needs stronger regulation and 90% believing it requires better protection. - The impact on the workforce is a key consideration, with many employees fearing job displacement. However, some data indicates a positive correlation, with one survey showing 82% of small and medium-sized businesses that use AI actually increased their workforce over the past year. - Beyond internal challenges, businesses are also concerned about new external threats. AI is making cybercriminals more sophisticated, enabling them to exploit vulnerabilities with greater efficiency and scale, making attacks more difficult to detect and defend against.