Versant buys StockStory

Versant Media said on April 2 that it bought StockStory and plans to use the company’s artificial intelligence tools inside CNBC’s digital investing products. (businesswire.com) StockStory sells software that turns company filings, earnings reports, and market data into written stock analysis, market insights, and recommendations for individual investors. Versant said the first integration work will focus on CNBC’s digital investing capabilities. (stockstory.org) (versantmedia.com) The companies did not disclose a price. Versant said StockStory founder and chief executive Adam Hejl will join the company and report to Deep Bagchee, Versant’s chief product and technology officer for news. (businesswire.com) The deal lands three months after Versant completed its separation from Comcast on January 2 and began regular-way trading on Nasdaq on January 5 under the ticker VSNT. CNBC is one of the news brands inside the new standalone company. (versantmedia.com) (cnbc.com) Versant has been telling investors it wants to push its established brands into digital products and services rather than rely only on traditional cable networks. The StockStory purchase gives CNBC a tool built for retail investors who want fast, plain-English analysis of public companies. (businesswire.com) (axios.com) That fits a broader pattern in financial media and fintech, where publishers are trying to keep users on their own platforms by pairing reporting with screening tools, alerts, and machine-written summaries. In this case, Versant is buying the software outright instead of licensing it. (deadline.com) (axios.com) StockStory was founded in 2020, and Hejl previously worked at stock-research platform Simply Wall St, according to company and executive profiles. The startup says its goal is to give individual investors some of the data tools large institutions use. (theorg.com) (stockstory.org) For CNBC, the immediate test is whether those tools become visible consumer features, newsroom support systems, or both. Versant’s announcement pointed to “real time” investor help, which suggests the company wants faster analysis to sit alongside CNBC’s live market coverage rather than apart from it. (markets.financialcontent.com)