Smart Pet Tech: The Next Frontier?
Whisker CEO sees smart pet products as an overlooked pillar of the connected home, citing consumer demand for automated routines for their pets.
The CEO highlights that people are already buying feeders and fountains, showing the market exists. The opportunity is to take these standalone devices and make them part of a broader smart home ecosystem. Whisker, formerly known as AutoPets, is known for its Litter-Robot self-cleaning cat litter box. Their products address pet owners' desire for convenience and a cleaner home environment. The company recently secured a $37 million investment to expand its product line and reach. This funding round suggests investor confidence in the growth potential of the smart pet tech market.
