Whoop rivals incoming

- The wearable recovery market is heating up: Forbes reports Garmin’s screenless 'Cirqa' band is weeks away, aimed squarely at Whoop users, and Google is reportedly teasing a screenless Fitbit competitor. - Market studies cited value the connected‑fitness market at $14.7 billion in 2025 with a projection to $43.3 billion by 2035, and smartwatches at $41.4 billion in 2025 toward $150.8 billion by 2035. - Device makers are targeting recovery and AI‑guided training as mainstream product categories for the next decade. (forbes.com) (openpr.com)