AI Filmmaking Gets Major Investment
Abundantia Entertainment and InVideo have committed ₹100 crore ($12M) to produce a five-film slate over three years using AI-powered filmmaking technology. This investment marks a significant institutional adoption of AI in cinema, signaling a trend that could influence media and film programs in higher education.
- The partnership was formally announced at the India AI Film Festival (IAFF) in New Delhi, an event hosted by InVideo and sponsored by Nvidia, which took place alongside the India AI Impact Summit 2026. - Abundantia Entertainment is utilizing its AI-focused division, aiON, for this venture, which has already been developing India's first AI-generated Hindi feature film, "Chiranjeevi Hanuman," slated for a 2026 release. - InVideo, backed by investors like Tiger Global Management and Peak XV Partners, is extending its AI video creation technology from short-form content, where it serves over 50 million users, to long-form cinematic production. - In a separate collaboration, InVideo is working with Google Cloud to integrate its platform with Google's advanced AI infrastructure, including TPU and GPU systems, to facilitate studio-grade filmmaking directly from script prompts. - The stated goal of this collaboration is to enhance, not replace, human creativity by allowing filmmakers to conceptualize and visualize scenes more rapidly, potentially reducing pre-production timelines and costs associated with physical sets. - Abundantia Entertainment has a track record of producing successful films such as "Baby," "Airlift," and "Toilet – Ek Prem Katha," and this move into AI-led filmmaking represents a strategic expansion for the company. - The global AI in filmmaking market was valued at approximately $3.24 billion in 2024 and is projected to grow to $23.54 billion by 2033. - This initiative is considered India's largest structured financial commitment to AI-driven filmmaking to date.
