Vogue lists 20 Scandinavian brands

Vogue added a new layer to Copenhagen Fashion Week’s Spring/Summer 2027 coverage on Aug. 6 by publishing an anniversary package of “20 Scandi Brands to Have on Your Radar.” The list landed during the Danish event’s 20th-anniversary season, which Copenhagen Fashion Week says runs from Aug. 3 through Aug. 7 with 34 shows and presentations. W Magazine, in separate runway coverage updated Aug. 5, highlighted looks from labels including By Malene Birger and Paolina Russo. ### Why did Vogue’s brand list stand out on Thursday? Vogue’s Aug. 6 package was framed as an anniversary feature tied to Copenhagen Fashion Week’s 20th year, rather than a single-show review. The article said Copenhagen had introduced “a new generation of designers” over the years and presented 20 Scandinavian brands as a broader radar list for readers following the season. Copenhagen Fashion Week’s own SS27 announcement gives that package context. (vogue.com) The organization said on May 29 that the Spring/Summer 2027 edition would include 34 shows and presentations and feature returning labels such as By Malene Birger, Stine Goya, Mfpen, Alectra Rothschild/Masculina and Marimekko. ### Which runway names were getting the most attention alongside the list? (vogue.com) W Magazine’s runway roundup, updated Aug. 5, said the Spring 2027 season would feature more than 34 runway shows and presentations and named Henrik Vibskov, Baum und Pferdgarten and By Malene Birger among the designers on the schedule. Its photo-led package also included By Malene Birger and Paolina Russo among the looks shown in the feature. (copenhagenfashionweek.com) The official schedule also pointed to a mix of established and emerging labels. Copenhagen Fashion Week said the lineup included debuting brands such as Almada Label and Yours Truly by Peter Jensen, while the NEWTALENT program for SS27 included Anne Sofie Madsen, Stem and Studio Constance. ### Where do The Garment, Henrik Vibskov and Mfpen fit in? (wmagazine.com) Vogue’s coverage extended beyond the anniversary brand list to collection pages for The Garment, Henrik Vibskov and Mfpen, according to the source briefing for this story. That placed those labels inside the publication’s regular runway-reporting stream as the week unfolded on Aug. 5 and Aug. 6. Mfpen also appears in Copenhagen Fashion Week’s official SS27 lineup announcement, which identified the menswear label as one of the returning brands on the schedule. (copenhagenfashionweek.com) Henrik Vibskov was named by W Magazine as one of the designers featured during the Spring 2027 week. ### What else defined the SS27 Copenhagen schedule this week? Copenhagen Fashion Week said SS27 would include an International Guest Slot supported by The Climate Pledge, with New York-based Collina Strada presenting a one-off runway show on Aug. 6. (vogue.com) W Magazine also noted that designer Hillary Taymour would make her debut appearance at the event in that slot. (copenhagenfashionweek.com) Cecilie Thorsmark, chief executive of Copenhagen Fashion Week, said in the organization’s May announcement that the season would bring back established brands while introducing Nordic names with international recognition. The organization also said all brands on the official show and presentation schedule were screened against 19 minimum sustainability standards. (copenhagenfashionweek.com) ### What should readers watch next before the week ends? Aug. 7 is the final day of the official Copenhagen Fashion Week SS27 schedule, according to the organizer’s calendar for the 20th-anniversary edition. Vogue’s anniversary package and the outlet’s runway pages, along with W Magazine’s updated roundup, are the main places where additional late-week collection coverage is likely to appear as the shows conclude. (copenhagenfashionweek.com)