Tomorrowland goes alpine
Tomorrowland Winter is back at Alpe d’Huez (Mar 21–28) drawing up to 24,000 people a day and merging music with immersive digital activations like KuCoin’s “Guided into the Future” campaign (actu.fr)(travelandtourworld.com). The festival’s second day featured a fiery hard‑techno set from Belgian DJ Novah who premiered her new single “Rave Kid,” underscoring how music premieres and tech tie‑ins are shaping the alpine festival scene (ravequarters.com)(travelandtourworld.com).
KuCoin’s on-site programme for Tomorrowland Winter includes three bespoke immersive experiences and a squad of “12 KuCoin Guardians” installed across the mountain as the exchange’s first major festival activation under its global partnership with Tomorrowland. (PRNewsWire: ) The brand also debuted a Tomorrowland-themed limited‑edition KuCard — a festival-inspired Visa product — and opened an early‑access waitlist tied to its on-site “KuCoin Base Point.” (Decrypt: ) (KuCoin blog: ) Tomorrowland organisers published a programme featuring over 100 international artists, a fully redesigned MainStage and a newly introduced Orbyz stage as part of this sixth winter edition’s production upgrades. (Tomorrowland Winter press: ) The festival’s broadcast plan extends beyond the mountain: Tomorrowland is streaming sets globally via Tomorrowland.com, the Tomorrowland app and One World Radio, with a curated livestream schedule listing artists such as Charlotte de Witte, Steve Angello and Axwell. (Tomorrowland live info: ) (DJMag: ) Novah’s single “Rave Kid” was released on Tomorrowland Music and is available on official channels including YouTube and SoundCloud, with festival footage and an official upload circulating on the Tomorrowland and Novah channels. (YouTube release metadata: ) (SoundCloud: ) The published timetable shows performances spread across seven named stages — MainStage, Frozen Lotus, Orbyz, Reflection of Love, Cage, CORE and Moose Bar — and lists headline bookings including Steve Aoki, Lost Frequencies and Dimitri Vegas on the official programme. (DJMag: ) (InTheSnow: )
