Mother’s Day Scavenger Hunt at PayPal Park

Bay FC is using its Mother’s Day home game to do more than stage a soccer match. On Sunday, May 10, the club will turn PayPal Park into a scavenger hunt during its NWSL game against Utah Royals FC in San Jose. The point is pretty simple — give families a reason to show up early, keep kids busy, and make the day feel like an event instead of just 90 minutes of soccer. But the club is also stacking this on top of its AANHPI Heritage Match, so the day is really a full themed matchday, not a side promotion. (bayfc.com) ### What’s actually happening on May 10? The scavenger hunt starts when gates open at 11 a.m. PT, two hours before the 1 p.m. PT kickoff for Bay FC vs. Utah Royals FC. Bay FC says prizes will be hidden in and around PayPal Park, including in tailgate areas, so this is meant to begin before fans even settle into their seats. (bayfc.com) ### What can people win? The big headline is 90 hidden prizes. Bay FC’s event pages describe match tickets, merchandise vouchers, and a grand prize that includes post-match access to the pitch plus a signed jersey. The official rules add a little more texture — one listed prize is a $25 merchandise voucher redeemable at Bay FC retail locations inside PayPal Park during the May 10 match. (bayfc.com) ### Why is Bay FC doing this? Basically, this is a fan-building play. Clubs want people in the building early because early arrivals spend more time at concessions, merch stands, sponsor activations, and pregame programming. A scavenger hunt is a clean way to do that without making the day feel like a hard sell — especially on Mother’s Day, when the audie(bayfc.com)ne can share. That logic also fits Bay FC’s broader 2026 push around themed matches and community events. (bayfc.com) ### Is this just for kids? Not exactly. The marketing leans family-friendly, and kids are obviously the easiest audience for a scavenger hunt. But the prizes include things adults would care about too — tickets, merch credit, and on-field access after the match. Bay FC is pitching it as something the whole family can do together, whi(bayfc.com)y activity. (bayfc.com) ### What else is bundled into the day? This is also Bay FC’s AANHPI Heritage Match. The club says the May 10 game will celebrate Asian American, Native Hawaiian, and Pacific Islander Heritage Month, and it has already announced a halftime performance from Bay Area artist P-LO. There’s also limited-edition AANHPI merchandise tied to the matchday. So the scavenger hunt is one layer in a much bigger event package. (bayfc.com) ### Is there a special Mother’s Day offer too? Yes — and this is where the event starts to look like a full conversion funnel, not just a cute promotion. Bay FC’s May events roundup says fans can get a Mother’s Day package that includes one ticket to the match and a $15 concessions voucher valid at in-stadium vendors, with (bayfc.com)ng. (bayfc.com) ### What’s the catch? Mostly timing. If the scavenger hunt begins at 11 a.m., showing up near kickoff means missing the whole point. And because the official rules set the sweepstakes window from 11 a.m. to 3:30 p.m. PT, this is clearly structured as an arrive-early, stay-through-the-day experience. (bayfc.com)FC is trying to turn a Sunday afternoon match into a holiday outing with built-in reasons to arrive early and stick around. The soccer game is still the anchor. But on May 10, the real product is the full matchday experience — scavenger hunt, heritage programming, halftime show, and a family-friendly Mother’s Day hook all wrapped together. (bayfc.com)