Shopify stock sync failures persist

- E‑commerce 3PLs continue to face mismatches where Shopify storefront stock doesn't match 3PL warehouse inventory, producing oversells and fulfillment errors. - Mark Mulunda highlighted the recurring problem and a developer demoed a Rails integration linking Shopify orders to FulfilmentI for real‑time stock accuracy. - Tenants hit by oversells may prefer outsourced logistics or more tech‑capable 3PLs at renewal, creating churn risk for landlords. (x.com 1) (x.com 2)