Lowe's launches Messi inflatable $99

Lowe’s has added a 10-foot Lionel Messi inflatable to its summer soccer campaign, putting a giant lighted version of the Argentina star into the same online catalog as grills, mulch and patio gear. The item is listed at $99 on Lowe’s website and is marketed as an outdoor inflatable decoration. Men’s Health reported on May 19 that the product was being pitched as a limited-time World Cup party item, and Lowe’s own campaign materials tie it to the run-up to the 2026 tournament. ### What exactly is Lowe’s selling? Lowe’s describes the product as a “Lionel Messi 10-Ft H Lighted Outdoor Inflatable.” The listing says it features a 10-foot-tall Messi wearing a blue Lowe’s uniform and holding a soccer ball, and that it self-inflates after being plugged in and staked down. The retailer’s seasonal decorations page also shows the Messi inflatable among holiday and event-style outdoor décor, reinforcing that Lowe’s is treating it as a novelty display item rather than sports equipment or apparel. (lowes.com) ### How much does it cost, and where did the $99 figure come from? The Lowe’s product page lists the Messi inflatable at $99. (lowes.com) Men’s Health cited the same price in its May 19 write-up, which described the product as a limited-time decoration aimed at fans hosting World Cup watch parties. A Lowe’s corporate press release published May 14 also said loyalty members would get early purchase access to the limited-edition inflatable for $99 through an online experience. (lowes.com) That release tied the product directly to the company’s broader summer soccer promotion. (lowes.com) ### Why is Messi appearing in a Lowe’s campaign at all? Lowe’s has had a relationship with Messi since 2024, when the company said it had signed a multiyear agreement with him and made him part of its “Home Team” athlete roster. That earlier announcement also linked Lowe’s with Inter Miami CF and Copa América marketing. (corporate.lowes.com) On May 14, Lowe’s said the new “Epically More Messi” campaign would reward MyLowe’s Rewards and MyLowe’s Pro Rewards members with soccer-themed promotions tied to what it called “the world’s biggest soccer moment” this summer. The press release said the campaign would include 10-foot Messi inflatables, fan experiences, social media activations and other content. (corporate.lowes.com) ### Is this online only, or is Lowe’s putting it in stores too? Lowe’s said member-only online access for the inflatable began May 18. The same company release said select in-store availability would begin May 20 in 11 host cities. (corporate.lowes.com) The product page itself shows the item as a standard Lowe’s listing with shipping and returns information, while the seasonal decorations index shows it as part of the retailer’s current assortment. ### What does the rollout tell shoppers looking for one now? Men’s Health reported this week that the inflatable was available through Lowe’s online. (corporate.lowes.com) Lowe’s has not presented it as a permanent catalog item; both the magazine write-up and the company’s campaign language frame it as a limited-edition or limited-time offer. (lowes.com) May 20 is the key date for shoppers watching the rollout, because Lowe’s said that is when select stores in 11 host cities would begin carrying the inflatable after the May 18 online member window. The current listed price is $99. (corporate.lowes.com) (aol.com)