Gap × Awake NY drop
Gap teamed with Awake NY on a '90s‑inspired capsule reworking Gap staples under Angelo Baque’s New York‑centric design direction — a play that leans hard into nostalgic streetwear with mainstream reach. The collab signals continued mainstream brands leaning into authentic street credibility (wwd.com).
The Gap × Awake NY capsule drops Friday, March 27, 2026 at 12 p.m. ET / 9 a.m. PT on gap.com and at select Gap stores. (gapinc.com, ) The assortment totals 27 pieces across adults’ and kids’ sizes and includes heavyweight GapSweats fleece, reimagined denim, cargo silhouettes, an athletic-style jersey, and a limited-edition ’47 Brand Gap × Awake NY New York Mets hat. (modernnotoriety.com, ) Gap lists an exclusive co‑branded blanket and seasonal accents such as bold polka dots, colorful plaids, tie-dye and a butter‑yellow quarter‑zip among the drop’s key details. (gapinc.com, ) Price points span $18 to $268 across the capsule, per Gap’s product announcement. (gapinc.com, ) Selected Gap stores carrying the launch include The Grove at Farmers Market (Los Angeles), Garden State Plaza (Paramus, NJ), 2 Folsom Street (San Francisco), Times Square (New York) and Flatiron (New York), with limited styles also slated for Awake NY’s flagship. (modernnotoriety.com, ) The campaign was shot by Elissa Salas in collaboration with HIDJI WORLD and features Angelo Baque and his family alongside New York creatives such as the team behind Frenchette, Potluck Club co‑owner Cory Ng, and the artists Planta Industrial. (gapinc.com, )
